One Event, Four videos. Collaboration, same day editing, and storytelling.
To bring a project like this together, we had to put in a lot of time collaborating with the Subaru’s Service Marketing Team and Service Technology Team. Together we were able to work out the logistics of the four-day event, understand the timing, what was happening in each challenge, and how best to capture the content. This allowed us to plan out time lapses, detail shots, and certain gimbal movements. You can’t plan everything in a live event setting, but having goals and defined shots allowed our shooters to have more time to think creatively. We also discussed the messaging opportunities from the competition; working together to figure out the best ways to organically incorporate Subaru’s Love Promise into the finished product.
And now for the happy ending: we completed the 12-minute video and got great feedback. The technicians were really excited to see themselves on the big screen and we were able to get the files transferred onto flash drives as a giveaway too!
After the event we collaborated with the Subaru team to make a 15-second “music video montage”, and even a two-minute highlight video to be played on social media and in service areas across the country. We all know content is king and a challenge for most organizations to curate quality, relevant content for their brand. Repurposing content from a shoot scales costs and provides an instant opportunity to expand on much needed content.
Take a look at the finished products. Congratulations to the Subaru National Technician Competition champions, and to everyone who participated!
This 12-minute video highlights the technicians who competed, the challenges presented during the competition, and even a fun “Pit Crew Challenge” which grouped technicians with Directors, Presidents, and Chief Officers. We had 4 days to film all the footage and edit this video which premiered at the closing ceremony. Contestants also went home with their very own copy of the film on a flash drive which we put together the night of the event.
At under two minutes, this video encapsulates the goal of the competition, highlights Subaru’s focus on The Love Promise, andworks as a video that can be played on a loop in service area waiting rooms and showrooms. There are a lot of stats that point to the value of keeping videos under 2 minutes and that played a big part in how we chose to construct this cut down version.
In a world dominated by social media, brevity is king. Viewers are bombarded with a ton of content which is why longer videos typically get less views. For years teasers were used to draw people to the movie theater to watch a feature, and these days it’s no different. By creating a 15 second piece for instagram, you can garner attention and create a call to action to draw viewers to the longer piece by giving them a “taste” of what’s to come. We expected that two minute highlight reel would get a handful of clicks and the 12-minute feature video might go virtually untouched without a 16-second “Music Video Montage” that would boost views, highlight the event, and advertise the brand.
Have a project with unique requirements? Contact us today and let’s map out a plan to execute it properly.