Mario and Gisele DiNatale began ARVF in memory of their daughter Alicia who passed on at the age of 17 from a rare form of cancer, Adenocarcinoma with Unknown Primary Site. The Alicia Rose Victorious Foundation supports teens going through cancer treatment. ARVF provides strength and support by creating one-of-a kind programs that include Teen Lounges, Teen Kits, activities, and social events exclusively so that teens can maintain a sense of connection with their family, friends, and lifestyle.
When we produced this video for the Alicia Rose Victorious Foundation, our goal was to make a film that would support both for their immediate needs for an upcoming Gala, and for their ongoing promotional needs to tell the story of ARVF. Through several meetings with the ARVF team we were able to script, film, edit and deliver this film.